Burger King
A way into the World of Sport
ROLE: Art Director & Assistant Creative Strategist
For Burger King's push deeper into the sports landscape, I led the design and contributed to the creative strategy on the RFP deck, which was structured across five stages: identifying the way in, creating BK's advantage, building the creative platform, activating the story, and measuring impact. From there, the deck moved into BK's specific point of differentiation and the creative platform that connected that strategy to execution.
I organized the deck's visual structure around the layers of a Whopper — a playful, on-brand device that let each section build on the last the way the burger itself does. Throughout, I stayed true to BK's beloved brand refresh while giving it a sports-specific twist, keeping the deck recognizably BK while still feeling tailored to the category.
To respect the confidential and proprietary nature of this work, all original copy has been replaced.
Textures, graphics, and intent.
I grounded the deck in real textures, all 5 ingredients of a Whopper, while also incorporating Burger King’s playful illustrations to highlight the subject of the pitch - sports.
