CAA pitched Duolingo on our capabilities to help spread the word about their new chess-learning feature. I art directed and designed the deck, while also helping shape the creative strategy alongside our team. The goal was to build awareness for the feature and push the brand out of the language-app pigeonhole it's known for. I helped the strategy team develop "lines of attack" — a set of campaign directions built to get Duolingo into a category it hadn't claimed yet. On the design side, I built the deck around a chess-inspired visual language, layering in the playful, approachable Duolingo brand that learners across the world already know and love.

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